Bi-costal billboard campaign by Jillian Mayer
Various locations in New York and Los Angeles
November 2016

Organized for Bas Fisher Invitational (BFI) with Outfront Media

My expressions are a calculable system of metrics.
You don’t have to try and figure out what I am thinking anymore, I’ll make it easy for you.
What decision I might make, where I look next and how.
You can sense my heart rate, and I see yours
It’s like you know the real me.

IMPRESSIONS is a targeted campaign by Miami-based artist Jillian Mayer examining new ways of looking. Mimicking the appropriative gestures of advertising and prosumer media, Mayer’s direct message explores what can be obtained from a face.

With IMPRESSIONS Mayer continues to playfully subvert the relationship between contemporary object and viewer, engaging the emotional and rhetorical tools of marketing to simulate the leakages and linkages of facial recognition information onto identity and behavior everywhere else. Mapping the intersection of biometrics and the politics of pattern recognition, Mayer’s IMPRESSIONS poignantly probes what it means for the human body to be calculable and algorithmically legible.

IMPRESSIONS is developed in collaboration with curator Anna Frost and OUTFRONT Media for the artist run exhibition space Bas Fisher Invitational (BFI) in Miami. It is part of BFI’s Knight Art Challenge Grant for programming which raises the profile and importance of artist run galleries by hosting national gallery swaps where shows and artists from Miami will be exchanged with galleries and artist initiated projects around in America and abroad. IMPRESSIONS also represents part of BFI’s new Nomadic model, which aims to present a series of roving exhibitions, performances and programs in specific locations determined by cutting-edge artists.

The campaign was located In Los Angeles on N Broadway / Savoy St, 90012 CA
and in New York on Broad St. / William St. and on Fulton St. / John St, 10038 NY

Special thanks to Adam Harvey, Lauren Monzon, Alejandra Abad, Lucas Leyva